KingsBet
+47% FTD rate
+47% FTD rate
HandoverSchemes, copy, translations and tokenised assets delivered ready to wire. Operator's retention manager owns the plan; their CRM team configures — no rebuild on our side.
Crown Sportsbook Partners were launching KingsBet into three African markets simultaneously — Nigeria, Kenya, South Africa — each with distinct payment infrastructure, sports preferences, and cultural register. One brand, three localised product experiences, live in ten weeks.
Regal brand system — crown + gold foil
The identity centres on a faceted crown mark in royal gold against pure black, with a cream typographic hierarchy. A universal core — mark, type, colour — flexes into per-market creatives without diluting the wordmark.
Payment parity as first-class UX
M-Pesa, Airtel Money, and Bank Card get equal visual weight in the cashier — same card size, same hierarchy, no dropdown burial. Each method was user-tested in its primary market before shipping.
Acquisition creative suite per market
Three welcome creatives — deposit match, risk-free first bet, local-legends — plus a full landing page and in-app splash. Each banner reads in any of three markets with currency and cultural cues swapped at export time.
Live dashboard — multi-league odds grid, competition rails, trending accumulators
Welcome creative — 200% up to ₦30,000 on first deposit
Brand splash — crown mark and THE HOUSE OF ODDS wordmark lockup
Colour palette
Typography
Display — GT Walsheim Bold
Body — Geist 400
Logo lockups
“Ten weeks, three markets, one codebase, FTD rate up 47% in quarter one. Nothing else on our ops budget that year returned faster — and procurement noticed.”
