BetVortex
+62% D7 retention
+62% D7 retention
HandoverSchemes, copy, translations and tokenised assets delivered ready to wire. Operator's retention manager owns the plan; their CRM team configures — no rebuild on our side.
BetVortex was entering a crowded European market with no brand recognition and a tight launch window. The operator needed a full brand identity, marketing site, and native app shell that would resonate with a 25–40 male audience and immediately signal premium trust.
Audience-first brand architecture
We modelled three psychographic segments and built a brand system that flexes across all three without losing coherence — sharp for value-hunters, assured for VIPs, and kinetic for the casual bettor.
Conversion-engineered site structure
Every page fold was mapped to a funnel stage. Hero copy was A/B-validated via our AI panel before a single pixel was committed to production.
Native-first component library
We shipped a shared design system powering both the iOS/Android app and the marketing site — a single source of truth that cut dev handoff time by 60%.
Live event cards — branded league lockups, lime accent odds, real-time score state
Cashier flow — deposit on frosted glass with live balance feedback
Colour palette
Typography
Display — GT Walsheim Ultra Bold
Body — Geist 400/500
Logo lockups
“D7 landed at 62 against a 38 category median. I expected the brand refresh to move opens — didn't expect it to carry retention the way it did.”
