RoyalSpin
5× faster creative cycle
5× faster creative cycle
HandoverSchemes, copy, translations and tokenised assets delivered ready to wire. Operator's retention manager owns the plan; their CRM team configures — no rebuild on our side.
Crown Digital's in-house team was drowning in a weekly cadence of 40+ promo assets across 6 geos, 3 languages, and 2 brands. Quality was inconsistent and turnaround was five days minimum — killing their ability to react to live sports windows.
Pre-event teasers and countdown banners building anticipation
Landing page and email capture with offer reveal mechanics
In-play banners, push notifications, and live-odds modules
Winback overlays and session-end summary emails
Loyalty nurture sequence and next-event teasers
Modular motion template system
We designed a set of parametric After Effects and Figma templates where copy, offer value, and CTA swap in under five minutes — no designer required for standard variants.
Brand-safe automation layer
A Figma plugin connects the template library to Crown's CMS. Localised assets export directly with correct bleeds, safe zones, and platform specs.
Email-to-banner component parity
Hero modules in email mirror banner compositions exactly — same visual weight, same offer hierarchy — so campaigns land as a coherent sweep across every channel.
HTML5 banner system — six IAB sizes driven by a single animation engine
“Thursday free-spin email used to take five days and two Slack wars. Now it lands same-day in six geos and opens went up 29%.”
