Sportbook X
−42% bounce on bet-slip
−42% bounce on bet-slip
HandoverSchemes, copy, translations and tokenised assets delivered ready to wire. Operator's retention manager owns the plan; their CRM team configures — no rebuild on our side.
XBet's existing sportsbook had a bet-slip abandon rate of 67% — players were getting lost between odds selection and payment confirmation. The cluttered UI was the primary driver, compounded by a 2.4-second average load time on mobile.
Heatmap-led information architecture
Six months of session recordings and heatmaps revealed three friction hotspots. We rebuilt the IA around where users actually looked, not where stakeholders thought they looked.
Single-column bet-slip on mobile
The bet-slip was redesigned as a persistent bottom sheet — always one tap away, never obscuring live scores. Selection → confirm → pay in three gestures.
Full design system delivery
We delivered a 200-component Figma design system with documented tokens, usage rules, and interactive prototypes — giving XBet's dev team a canonical source for all future builds.
Live dashboard — multi-sport odds grid, in-play tiles, trending accumulator rail
Acquisition promo creative — risk-free first bet banner system
Design system sheet — tokens, components, and states in one source of truth
“Before the kickoff call I'd pushed back on hiring another agency — they turned up with six months of our own session recordings already annotated. The bet-slip bottom-sheet went three spec rounds because I kept breaking edge cases on cash-out, and each round came back tighter.”